Why Visit

There are a number of excellent reasons to visit ICBS 2021 including the opportunity to source the latest products and services, keep up to date with industry trends and to experience 2 full days of intense competition at the Malaysia National Coffee Championship.

Over 150 leading brands will be showcasing their innovative product range on the show floor alongside a full and engaging feature programme which has been designed to educate and inform visitors from all areas of the coffee industry and the wider hospitality sector.

Who Should Visit

ICBS aims to support businesses in reaching new heights. The nation’s leading exhibition will connect café owners, operators and managers with the brands that can help their businesses grow. This includes:

Key Sectors

Coffee Shops

Boutique Cafes
Bistros/ Restaurants
Independent Cafes
Coffee Chains

Retail

Supermarket/ Hypermarket
Gourmet/ Speciality Food Retailers
Independent Delicatessens
E-Retailers
Convenience Stores

Wholesale & Distribution

Coffee Beans, Equipment & Accessories
Hospitality Equipment & Supplies
Foodservice Equipment & Supplies

Institutional Catering

Manufacturer
Food & Drinks 
Hospitality Equipment & Supplies

Hospitality & Travel

Country Clubs
Hotels & Resorts

Key Titles

Baristas
Coffee Roasters, Retailers & Traders
Certifiers
Canteen Operators
Boutique Café and Restaurant Owners / Operators
Purchasing Directors / Managers

F&B Entrepreneurs
Chairman / CEO / MD
Directors / General Managers
F&B Directors / Managers
Brand / Category Managers
Distributors / Wholesalers / Exporters and Importers

Visiting Malaysia

Malaysia sits at the heart of Asia, the largest and fastest growing economic region in the world. The country enjoys multicultural diversity, a multitude of venue and accommodation options, as well as an exceptional range of travel experiences for visitors attending business and leisure events. It all makes for a compelling business and international events destination.