Since its debut in 2022, the International Café & Beverage Show (ICBS) has grown into one of Southeast Asia’s premier platforms for the café and beverage industry. What began as a bold initiative to bring the café community together has, in just a few short years, evolved into an annual gathering that attracts thousands of trade visitors, buyers, and enthusiasts from across the region. From a modest start, ICBS has rapidly expanded—doubling exhibitor numbers and recording significant year-on-year growth in visitor turnout—solidifying its reputation as the go-to event for café culture and beverage innovation.