With a growing trend towards consumption of artisanal and premium coffee products, coffee culture is booming in Malaysia. Many are adopting the trendy lifestyle of coffee drinking and café hopping, contributing to an increasing number of cafés serving speciality and artisanal coffees (Market Research, 2019) (Euromonitor, Dec 2019). Following this trend, ICBS will provide an unrivalled specialized platform for business owners and suppliers to showcase their products and services to the right buyers and consumers. Our extensive marketing campaign and partnerships within the industry will ensure quality meetings with a relevant audience consisting of decision makers in the café and lifestyle sector.
Engage and connect with new clients, showcase your products to the best advantage and strengthen your relationships with key stakeholders.
Position your company at the leading industry led event for the Malaysian Speciality Coffee market. Generate publicity with extensive marketing opportunities and enhance your profile through the engagement of our media partners to gain invaluable PR exposure.
Expand your network and market reach at ICBS, build connections with industry experts and potential business partners and network with your peers. Stay ahead of your competitors, you must be there to be seen and heard!
Launch your products and innovations at ICBS and gain invaluable exposure and feedback from industry players and consumers.
ICBS welcomes exhibitors from across the value chain of the café industry including suppliers of:
Through the integrated marketing campaign designed for ICBS, the show will be promoted via a variety of media channels.
An e-brochure with an informative preview of ICBS will be made available and distributed to our targeted database of visitors leading up to the event.
Stay tuned for our interactive mobile platform packed with information on what’s in store for all at the show and set up appointments with key stakeholders and clients in advance with this fully interactive pre-show preparation tool.
A top-notch list of local newspapers will be engaged for advertising and editorial – The New Straits Times, The Star, Berita Harian, Focus, Nanyang Siang Pau, Sin Chew Daily, The Sun and many others.
The ICBS team will engage directly with market leaders, trade associations and government agencies to ensure the event reaches the right audience and organisations.
ICBS will engage fully with the local and international press community through our specialist PR team by:
1. Distributing key press message on the event
2. Arranging radio and TV presentations.
3. Interacting with exhibitors and stakeholders to deliver key messaging in the lead up to the event
A highly targeted EDM campaign will be conducted, focusing on event information, market facts and partnership opportunities with ICBS 2021.
A comprehensive list of media partners will be onboard for ICBS 2021. Using print and digital advertising channels, we will maximise the coverage and exposure of your participation at the exhibition in the region and further afield.
The ICBS VIP programme presents a fast track status and more, adding a personal touch that will bring extra comfort to your key clients. Watch out for further updates on the nomination criteria.
Enhance your visibility at ICBS. Stand out from the crowd with our targeted sponsorship options and broaden your company’s exposure as an industry player. Maximise your participation at the show with bespoke sponsorship packages. Contact us today for more information.
USD 350 per m2
USD 380 per m2