MyCEB Deploys Extensive MICE Recovery Measures

The Malaysia Convention & Exhibition Bureau (MyCEB), with support from the Ministry of Tourism, Arts and Culture and the Economic Planning unit, will soon introduce a 3R (Reset, Restart and Responsible) recovery programme for the business events industry.

Under this initiative, MyCEB will help reduce travel costs to Malaysia for international delegates once borders reopen, as well as provide full Covid-19 insurance coverage including PCR swab test costs to the first 10,000 international delegates.

MyCEB will also assist industry partners by absorbing costs related to registration, travelling, accommodation and logistics to attend three major international tradeshows this year – IMEX Frankfurt, IMEX America and IBTM World 2022 Barcelona Spain.

MyCEB will be bringing at least 10 local industry players to each tradeshow, stated Abdul Khani Daud, CEO of MyCEB, in his keynote address at the second edition of X-Change Malaysia organised by AB & Artho Tourism Marketing & PR on January 26.

The bureau will also assist industry players in obtaining professional qualifications such as CMP and CEM or any other international qualifications that are related to the business events industry.

MyCEB has agreed to support Malaysian companies in maintaining their membership in international associations such as the Asian Federation of Exhibition and Convention Associations, International Congress and Convention Association, The Global Association of the Exhibition Industry, and The International Association of Professional Congress Organisers, by subsidising the membership fee.

All these efforts are part and parcel of “resetting” the industry, and will go a long way in helping the industry be more recognised locally and international, noted Abdul Khani.

Currently, MyCEB is the process of establishing a mobile app that will assist stakeholders in obtaining comprehensive event information. The bureau, together with Business Events Council Malaysia, will also launch the MySafe Business Events planner in 1Q2022. The planner will inform and guide both international delegates and event organisers through Malaysia’s safety measures.

To date, MyCEB has secured a total of 122 business events to be held in Malaysia from now until 2030. This will bring around 178,000 international delegates to Malaysia and generate an estimated RM1.9 billion (US$453.3 million) in economic impact.